Jack's News - December 2020

After leaving Adams’ in 2015,  I went on to study Creative Advertising at Falmouth University, where I graduated with First Class Honours and specialised as a copywriter. During the summer that I graduated, my Creative Partner & I earned a place on the D&AD New Blood Academy and completed our first Advertising placements at Collective and Ogilvy in London. After those, and a switch of Creative Partner, I completed two more placements before securing a Junior Creative role in November 2019 at Saatchi & Saatchi, where I have been working since on the Proctor & Gamble team.

Working in Advertising was something I didn’t decide on until I was 17, just before we had to go through the UCAS process. I’d always been interested in Art & Design, as well as English & Creative Writing, so decided to mash the two together and out popped the idea to go into Advertising, a career where you mix the two. Although the industry itself is a little less ‘creative’ than I’d imagined at university, due to the input of clients, account managers, and basically anyone else who isn’t your own brain, it can still be an incredibly fun and diverse job to have.

I’ve had the opportunity to work on clients such as Ford, Google, Pampers, and Head & Shoulders, having been especially proud of creating the reveal film for the latest Ford Focus ST in February 2019, born from the initial idea of “What if we raced the car against a rapper?” - Miles per Hour vs. Words per Minute. It evolved beyond that initial concept, but I was still super happy with the end film.

Fast-forwarding to present day, working from home has been an interesting challenge. As an industry, we’ve managed to adapt well, with a lot of people (me included) preferring the flexibility and the removal of the London commute. However, one thing that is nigh on impossible via Zoom is large-scale creative collaboration, so I know a lot of people are eager to get back to the hubbub of the office, at least part time, once it is fully safe to do so. It has certainly been a different year, having spent most of it sat in my bedroom zooming my Creative Partner to come up with ideas, but I have just been grateful that I have a job and my heart goes out to the people who have been on the receiving end of redundancy.